Chapter 20: Corporate Identity and Visual Systems

Throughout history symbols and trademarks were used as identification symbols, but the 1950's began a new era of visual identification systems.  Corporate identity was born with Peter Behrens's AEG logo and continues today to represent businesses, events, organizations, and more.  The Olympics brought another challenge to designers, creating symbols that could be understood by the many different languages of the world.  These corporate identity logos achieved this as well as helping to restore the Olympics as an international celebration.  The MTV logo was the beginning of motion graphics on cable television. I found it very interesting that almost all of the logos that were talked about in this chapter are still used today.  

What does a slab-serif typeface look like?