Chapter 18: The international Typographic Style

This style emerged from Germany and Switzerland during the 1950's.  During this period many different typefaces were born.  Siegfried Odermatt majorly influenced the use of the International Typographic style into the communication of business and industry.  Much of his work is typoraphic and he believes that a black and white composition can give the same feeling as a colored composition.  This design also had a major impact on postwar American design.  I think it is interesting that this style and corporate identity were linked into one movement. What connected these two movements?