Research Thesis

Tibor Kalman used art and design to promote his views, such as environmentalism, and influence culture and society. 

Chapter 21: The Poster Mania

The majority of 1960's posters were not advertisements, they were statements about social views such as the public protest against the Vietnam War.  These posters were called psychedelic posters, they used swirly forms and warped lettering and seemed to be related to rock music and drugs. They were not hung on the streets but rather in apartment buildings.  I found it interesting that Victor Moscoso was the only major artist during this movement who had formal training and that the pioneers of this era were all self- taught.  Would you consider this style to have been caused by rebellion?

Chapter 20: Corporate Identity and Visual Systems

Throughout history symbols and trademarks were used as identification symbols, but the 1950's began a new era of visual identification systems.  Corporate identity was born with Peter Behrens's AEG logo and continues today to represent businesses, events, organizations, and more.  The Olympics brought another challenge to designers, creating symbols that could be understood by the many different languages of the world.  These corporate identity logos achieved this as well as helping to restore the Olympics as an international celebration.  The MTV logo was the beginning of motion graphics on cable television. I found it very interesting that almost all of the logos that were talked about in this chapter are still used today.  

What does a slab-serif typeface look like? 

Chapter 18: The international Typographic Style

This style emerged from Germany and Switzerland during the 1950's.  During this period many different typefaces were born.  Siegfried Odermatt majorly influenced the use of the International Typographic style into the communication of business and industry.  Much of his work is typoraphic and he believes that a black and white composition can give the same feeling as a colored composition.  This design also had a major impact on postwar American design.  I think it is interesting that this style and corporate identity were linked into one movement. What connected these two movements?

Week 7

I restyled the Gatorade label to look as if it was designed in the into the style of the vienna secession. The artists used text with san serifs that were also a little curvy. I tried to create a style which I thought fit this. 

For #4 I chose to create an American Red Cross poster in a futuristic style. I did this by using typography, I used words to shape a drop of blood. I also used the word american and exaggerated iCAN to express that the viewer can give blood and that we can help.