The needs of communication during the World War influenced the change in style of the European poster. Cubism and constructivism were very popular at this time. A poster designer knew he needed to maintain a pictorial reference in order to communicate persuasively with the general public. Collage became a new technique developed by the Beggarstaffs, James Pryde and William Nicholson. Lucian Bernhard moved graphic communications a step closer to a simple visual language of shape and design with his famous Priester matches poster. A sans-serif lettering that Bernhard developed impressed a staff member of the Berthold Type Foundry, who based a typeface on it, Bernhard was surprised to see his lettering cast in metal for the whole world to use. Bernhard was a key designer, his work may be considered to be the sensible resolution of the turn-of-the-century poster movement. Emil Cardinaux created the first modern Swiss poster which was very similar to Germany's modern poster, Plakatstil. A frequent device artists used in their propaganda was to show destruction of enemy symbols or flags. Narrative design was replaced by persuasive propaganda, illustrators had to combine words and images. Ludwig Hohlwein was a leading Plakatstil designer, his work agreed with Adolf Hitler's idea of effective propaganda. His collaboration with the Nazis ruined his reputation as a designer.
I found it interesting that at age fifteen, Lucian Bernhard repainted his family's home while they were away and ran away and never returned after he was called a potential criminal and criticized by his father.
What are pseuo- nyms? (The Beggarstaffs adopted them to protect their reputations as artists.)
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